There was a time, not so long ago, when advertising agencies were judged mainly on their creative output. The work had to cut through the clutter on tv, or in a newspaper or magazine, on a crowded street and appeal to the consumer. The quality of an agency's creative work defined the agency. The consumer watched it, read it, passed by – but had little or no say on the creative content of the brand-to-mass communication.

Then came the internet. Then came this game altering change called social media and the consumer wanted a say. Today's consumer wants to be engaged in the dialog, and not just on the receiving end of a soapbox performance.

Today, the consumer is sitting pretty in the driver's seat, deciding for or against a brand's message – how it's said, where it's said and what's in it. If the consumer resonates, he or she then talks about it, tells a friend, shares it, uploads it on YouTube, links it... makes it contagious. It's viral. It spreads.

At Promoseven, we believe, we're in the middle of a metamorphosis from being a creative driven agency to one that develops, crafts and delivers communications that are contagious. We believe in communications that the consumer believes in, empathizes with, shouts about, enjoys, engages in and passes it on. Via word of mouth. Or word of mouse. And, no, contagious communications aren't necessarily limited to online. If we create a tv spot that truly is creative – it has the inherent power to become contagious.

If you believe your brand's communications should be able to ride this new wave of consumer empowerment, come talk to us. Does your tv spot work on YouTube? Does it scale up or down easily? Is it powerful enough to exploit the new age consumer's behavior?

Across the region, we're discovering new ways to connect and engage with consumers. And to harness the power that they hold. For more info contact us on info@promoseven.com