Advertising communications is going through a paradigm shift. The consumer is in control, and the world of social media, consumer generated content and the immense amount of clutter out there is creating a new demand. A demand for understanding what the consumer wants and delivering on that – not just preaching off a platform.

At Promoseven, we belive that intuition is usually based on solid insight. And, then, further, intuition is based on experience, gut feel and spontaneous creativity. Intuitive creative is about being able to judge whether the target audience will resonate with the message, and the medium, and do the needful – meaning, be influenced by the message, buy the product, sign up for the service, tell a friend – whatever.

While research is an essential to our business, we believe research almost always results in insight. Without being able to interprete information into insight, one cannot be in a position to develop relevant, exciting, meaningul, purpose driven communications. In this world of message clutter, it really comes down to the wire, and that wire is always a connection between information and innovation. It is this innovation that gives us the intuitive edge.

The communications we develop are based on thorough research. Research helps us create messages that are apt for the target audience, ones that command attention and achieve results. However, if we don't understand that vital 'next step' that the consumer will take, we cannot shape outcome.

At Promoseven, we work closely with brands to develop a solid strategy based on a well spelt out brief. And, at some point, our people work between the lines, think as the consumer would, anticipate, and create messages that are first and foremost intuitive.