Fortune Promoseven, is known in different countries under different brand identities. These are Albert Promoseven in Saudi Arabia, Rawan Promoseven in Syria, Promoseven McCann in Algeria, etc. Clients with solid regional brand penetration have to think regionally with regards to the agency partners they select. Economies of scale in every aspect of providing solutions for our clients’ brands often warrant regional solutions. Greater consumer empowerment and choice, access to global and regional information and overall globalization of information also requires a wide panorama of both regional and local thinking and strategy from agencies that can work across multiple borders.
What’s vitally important is how that network functions. In our industry, it’s the quality and talent of the people that lead to a collective regional success. A network requires the contribution of all components around a common shared objective. This objective, this focus at the Promoseven Network is the growth of the cleint’s brands – the creation of demand for their products and services. We’ve focused our efforts on putting the right talent in each office, enabling us to deliver a consistent product offering across our entre geographical footprint.
Tarek Miknas, is Chief Executive Officer for Promoseven across the region.
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