Leaders

Promoseven has always been a people driven agency. Whether its outstanding strategic thinking, award winning creative or world class production – it has always been driven by the brightest and the best in the industry. Across the region, we have over 1350 dedicated, talented people who fly the Promoseven flag. And no one flies it better, prouder, than our leaders.

While each office works independently, and has its own leadership teams – usually directed at the helm by a Managing Director or a General Manager – our core leadership comes from our key people at the helm. Fortunately for us, each of them are considered leaders in our industry by their own rights. They are...

AKRAM MIKNAS. Chairman.
American University of Beirut business graduate. Founder of MCN. Visionary. Considered as the doyen of advertising in MENA. Today has diversified business interests including hospitality and real estate development. Devoted and doting father of two sons.


FADI SALAMEH. President & CEO.
Ottawa University MBA. Joined Fortune Promoseven as Executive VP / Partner. Time with Promoseven: 14 years. CEO since 2002. Industry press ranks him as one of Top 5 Ad Personalities in MENA. Unashamed workaholic. Ski maniac.
Adores his family. Gave up cigars last year.
Took up more aggressive business building instead.


PETER DAVIES. COO.
English language and literature, Oxford.
Born in Iran, grew up in India and England. Says he’s like a Zippo lighter.
Can’t understand why the entire world isn’t playing rugby.
Likes his kids, and a French lady.
Time with Promoseven: Three years. Previously Deputy Chairman McCann London, Chairman McCann Russia, MD McCann Ireland, Area Director McCann Nordics, Area Director McCann Middle East Africa, MD McCann Greece.



MOHAMAD HAIDAR. CFO.
Lebanese American University grad in Business & Computing. CFM, CMA.
The Analyser. Time with Promoseven: 5 years.
Astute. Maintains fine balance between IQ and EQ.
Favourite pastime: crunching numbers. Believes he is a photographer.
Likes scuba diving, fancy cars, family.
Lives to prove accountants do parties by numbers. Mantra: cash flow.