Probably the most visible form of advertising today, outdoor or Out of Home advertising has become a huge medium. Outdoor consists of various different formats (there are about 100) of advertising that reaches the consumer when he or she is outside the home. A couple of decades ago the word 'outdoor' meant advertising on large billboards, but today there are various ways of targeting the consumer outside of the home, including billboards, transit, street furniture, and the new emerging digital and alternative channels.OOH (Out of Home) as 'outdoor' is mostly called today, is focused on marketing to consumers on the go – while in transit, waiting to catch a train, a bus or a taxi, traveling in one, at a doctor's office, in a lift, elevator – anywhere.

The most common forms of OOH in the region are billboards, mupis, on bus ads and in mall signage.Finally, alternative advertising includes ads in stadiums, on gas pumps, bike racks, rest areas, and other non-traditional formats. Often, alternative advertising provides a way to address consumers in places they may not expect – such as skywriting, unusual ads in parking lots, guerilla marketing ads on trucks or other surprise channels.

Not all messages are geared for adaptation to OOH. And, certainly, one cannot convert an ad created for print into outdoor. The formats, typography, visual designs are all different.

Digital out-of-home refers to dynamic media distributed across placed-based networks in venues including but not limited to cafes, bars, restaurants, health clubs, colleges, arenas and public spaces. DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages.

DOOH also includes stand-alone screens, kiosks, and interactive media found in public places. The availability of inexpensive LCD screens with built-in media players has opened the door for companies to add interactive video messages in Point of Purchase (POP) Displays. The displays allow consumers to get additional information at the moment of decision on a product or service. Growth in the DOOH industy has been increasing in 2009, with more POP manufacturers, advertisers, and content developers moving to digital.

Gold award winning OOH ad for Big Babol gum Promoseven Doha Talk to us today about effective solutions for your outdoor advertising. Contact us on info@promoseven.com