Here's a list of what books some of us are currently reading across the Promoseven network in the region. In no particular order of popularity...
I Have a Dream: Writings and Speeches That Changed the World, Special 75th Anniversary Edition
Washington includes King's most important texts: the "Letter from Birmingham Jail"; the "I Have a Dream" speech; his Nobel Prize acceptance speech; "My Trip to the Land of Gandhi"; "A Time to Break Silence," his 1967 speech criticizing the United States war in Vietnam, and more. These writings and speeches cover King's great themes: nonviolent resistance, the African-American civil rights movement, etc.
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
by Douglas Holt
Market innovation has long been dominated by the worldview of and economists--build a better mousetrap and the world will take notice. The most influential strategy books--suengineersch as Competing for the Future, The Innovator's Dilemma, and Blue Ocean Strategy--argue that innovation should focus on breakthrough functionality.
Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
by David Siteman Garland
With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.
Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.
The Accidental Billionaires: The Founding of Facebook:
by Ben Mezrich
Mezrich forsakes the technical and business aspects surrounding the creation of Facebook and instead opts for juicier stories of "hot girls," all-ni
ght celebrity parties, and sex. Much to the chagrin of critics, even these lurid details were not enough to entertain them.
The Girl Who Played with Fire BY
UnMarketing: Stop Marketing. Start Engaging
UPDATED FEBRUARY 2011