Half Lebanese, half Turkish, nationalized Bahraini, Tarek Miknas is a citizen first of the global order of Advertising. Born into the family that launched the FP7 brand, Tarek gained his degree in commmunications in the US and subsequently worked in New York with McCann Ericson to get his feet wet.

Moving back to the region in 2003, he joined FP7 Dubai and ran the Coke account for Lebanon, UAE, Kuwait and Bahrain. In 2006, he left FP7 to help launch Lowe for the MCN group.

The young Lowe team was able to carve out a unique, relevant space in the market winning 9 Lynx Awards within the first 11 months of operation.As Chief Growth Officer at Lowe, Miknas helped grow the business from 4 people sitting on beanbags to 96 at its peak within four years, and even expanded into 4 new markets including Dubai, Abu Dhabi, Bahrain and Morocco within that time frame.

On September 26th, 2010, Tarek was selected, through a lengthy process led by an independent consultancy firm, to head up the Fortune Promoseven Network as CEO for the Middle East and North Africa. "It’s a challenge I look forward to with absolute enthusiasm and optimism" Miknas said on his facebook page, the day he was appointed top gun at Promoseven.