|Network for tomorrow.|
|Did you read the 'writing on the wall' when Facebook first came out of the Harvard campus? Did you recognize its potential to become a social media behemoth? Are you on twitter? Will it take off (here in the region, yet)? Will HDTV and interactive broadcasting change tv consumption? Will all content be relevant to mobile? Are magazines going to be around in print format? Or will they be on a kindle and an iPad?
We can't claim to know the answers to those questions. But we sure have a finger on the pulse of the consumer. Although the consumer is evolving, changing form, reversing habits, moving across demographics, one thing remains constant – change is inevitable.Tomorrow is going to be a whole new experience. And we as an agency, and you as a brand or even as a consumer needs to be prepared to face change, open up to possibilities that technology and openness can bring and embrace the future.
Are we going to be producing tv spots in 2015? Most likely yes. Are they going to be broadcast on an LCD, a LED or on something called L3D? Well, even the geeks don't know. But whichever turn it takes, the road to the consumer's heart is cluttered, and you, and we need to cut through. We'll need to optimize on time, optimize on attention and provide value in everything we do. 'Now on Sale' is not going to cut the ice. Tomorrow is going to be about cheaper, better, faster, and then some.
Our aim is to harvest the best talent, the most future forward thinkers, the most adept do-ers, who will work closely with your brand towards making it future ready. It's an open, honest, consumer driven world of communications out there. It's going to be about engaging the consumer, not shouting at him. It won't necessarily be about convincing the consumer, but more about how he or she convinces his peers, his followers, his tribe.
That's what we're ready for. Are you?