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Advertising in newspapers, magazines, on TV, outdoor, radio and just about anything.This is the ad agency's bread and butter. This is about creating effective, creative communications about your brand, about your products and services across a wide range of mediums.Our talented creative teams work closely with our planners, our account service people and with you to develop communications that resonate with your target audience and ones that help sell your products and services.
Retail & Below.the.Line communications is about the last yard. It's about developing the experience journey for the consumer in the retail environment – where your product is available for purchase. BTL or Below the Line refers to display advertising and communications in both retail and ambient environments that effectively drives home your communications message.
Engagement Planning is all about the strategy that we develop together with you to reach your target audience effectively – working with you to not only plan what you say, but where you say it. What's emerging as a new mantra at Promoseven is that the contact point is no longer the only key, but what you do, what you say, and how you say it actually becomes the contact point. We work closely with our media agency partners to develop strategic engagement plans for your brands.
Strategic Planning & Research is what helps us as an agency to make sure that the communications we develop for your brand works. What resonates with the consumer, what encourages a positive decision, what are the demographic numbers for the target audience – these are all key insights we use every day.
Creative & Production are the backbone of advertising services that we provide. It's really all about being able to cut through the clutter with creative that appeals to your target audience, makes your brand, product or service memorable, and one that finally encourages a purchase or acquisition decision. In summary, it's about creative work that is effective. Production is the last link in the chain before your ad, your communication appears in front of the consumer.
The best creative effort is useless unless the production does justice to it. Unless the colors zing, the sound is just top notch, the quality of the film on tv the best available. At Promoseven our pre-press and production departments are constantly raising the bar on standards, using the best of technology and plain old fashioned attention to detail to deliver creative at its best.
Online and Digital channels are crucial to your marketing efforts today. These are no longer seen as 'alternative' or 'emerging' channels, because they are part and parcel of today's consumer's everyday habits. Talk to us about how you can harness the power of online – websites, portals, banners, webisodes, digital outdoor displays, interactive environments and more.
Social Media Marketing today has huge reach, huge potential. In our part of the world, in the MENA region, social media is the second most popular activity in the digital realm (next to emailing). So, what's your presence on facebook? Does your brand have a twitter feed? Are your tv spots on youtube? Or are you waiting for the next big thing and missing out on this huge, consumer driven activity? Our digital engagement specialists can work with your brand on developing social media marketing activities that will help your products and services be ready for today's consumer.
email in our region is the second most common activity in the digital realm (social media is first). People are constantly using the online interface to communicate with each other, with businesses, with brands, with others in their social environments etc. We help you develop effective, rich media email communications that you can use to send to carefully selected target audiences.
Viral and WordofMouse is all about being able to mobilize the consumer to spread your brand message to engage in conversations and dialog about your brand and spread the word. If your brand message resonates with your customers, they become active ambassadors for your brand. At Promoseven, we help create interesting brand communications that have the potential of becoming strong viral messages. And, viral is not just about creating online videos and emails that people pass around. A well crafted tv spot, a print ad that's creatively interesting has the inherent power of being talked about, viralized, spread.
Mobile Marketing is emerging as the fastest growing segment in our business. With the kind of mobile penetration that we have in our region, this seems a no-brainer. With mobile's potential to deliver your message direct to the consumer's handset – via a medium that is with him or her 24/7 – the channel is fast becoming a must have in a marketer's arsenal. At Promoseven, our mobile specialists will help you craft relevant mobile campaigns that can be delivered across apps, WAPs, sms and mms and other specialized mobile platforms to your target.
Search is rapidly becoming a key marketing and consumer contact tool for brands. Our digital specialists will work closely with you to develop your brand's organic and paid search efforts (SEO/SEM) – optimizing how consumers will find your brand and it's products and services when they go looking on major search engines like google, bing, yahoo etc.
Internal Comms or how you communicate with your staff, your people, your key stakeholders today, is just as crucial as your outbound communications. Your people are your brand ambassadors. How do you communicate your brand message to them, first and foremost, is important.
and more... We're a full service agency network. And, yes, we work with you on many other aspects of developing and producing effective advertising and marketing communications for your brand. No two brands are the same. Talk to us about how we can use our years of experience, our global knowhow, and the output of our best-in-breed people to make a difference for you. info@promoseven.com
Take a peek at some of our current work...
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